The icon offset to bottom right sets this logo apart
and mimics the chemical symbols for compounds, especially carbon dioxide - CO2 (the most important greenhouse gas).

This is more pronounced when used in abbreviated form and offers the opportunity for a distinct and recognisable marque for the future.

Carbon itself is the building block of the universe and all molecular structures are symbolized as a connection between dots.

Our communications strategy identified 6 core pillars of the business.

The atomic number of Carbon is 6.

6 columns therefore, by 6 rows, with a graduation
from black to green symbolizing the “greening” of industry and the conversion of black carbon to
green carbon credits.